Brighton is known for designing products with a message. Many of the items in the collection have a defining detail that gives them special meaning. Whether it is love notes engraved on a bracelet or a handbag adorned with a treasured photo, Brighton products help create lasting memories.

The Brighton brand has grown over the years through a strategy that Young calls Girlfriend Marketing. “Since we only sell to small stores run by nice people, women buy our products at stores where everyone knows their name and make them feel like they matter,” Young said. “They, in turn, tell their girlfriends about the cute Brighton handbag that they bought, and so on and so on and so on!”